Description

Most people, when faced with a choice, usually prefer something or someone familiar rather than something new.
This common cognitive distortion is called the familiarity principle.
Recognition is usually accompanied by a feeling that people describe as a sense of ease, comfort, a “feeling of home.”
However, this effect, which simplifies decision-making and creates a comfort zone for the individual, can have unpleasant consequences.
New experiences can broaden a person’s perspectives and create conditions for growth, but such experiences can be hindered by the principle of familiarity, which makes people overvalue the choices they have already made and maintain stereotypes.